Travel agency strategies for managing the current dynamic environment
Over the last five years, the travel industry has experienced considerable changes.During the deregulation of the airlines industry, travel agents faced a more competitive and dynamic environment caused by the loss of control of airline ticket sales.The zero commission policy adopted by major airlin...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
SEGi Education Group
2011
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/3485/1/Ib.pdf http://repo.uum.edu.my/3485/ http://www.segi.edu.my/onlinereview/chapters/vol4_sr1_art7.pdf |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |