An internet marketing adoption framework for small business enterprises

• Main Authors: Mokhtar, Noor Fadhiha, Burgess, Stephen
• Format: Conference or Workshop Item
• Language: English
• Published: 2010
• Subjects: HD28 Management. Industrial Management; T Technology (General)
• Online Access: http://repo.uum.edu.my/4205/1/NoorF.pdf; http://repo.uum.edu.my/4205/; http://cob.uum.edu.my/ictom
• Institution: Universiti Utara Malaysia

Small business enterprises are the backbone of economic growth and innovation. The existence of the Internet provides opportunities for these enterprises to gain the benefits of Information and Communication Technologies in their business operations. However, small business enterprises often face a...