The financial and non-financial elements in the franchise disclosure document for a new franchise system

• Main Author: Mohd Harif, Mohd Amy Azhar
• Format: Conference or Workshop Item
• Language: English
• Published: 2011
• Subjects: HF Commerce; HG Finance
• Online Access: http://repo.uum.edu.my/4427/1/AmyA.pdf; http://repo.uum.edu.my/4427/; http://www.wbiconpro.com/
• Institution: Universiti Utara Malaysia

Franchising is the fastest growing method of doing business. In Malaysia in particular, franchising has been aggressively promoted by the government since the early 1990s. However, there is little academic research to guide or regulate industry practices. Thus, this research investigated the financi...