Franchisee failures in Malaysia: Contribution of financial and non-financial factors
From the literature, there are 13 factors discussed to be contributed to the franchisee failure, which could be categorized into two categories, non-financial and financial factors. The non-financial factors consisted of nine factors and financial factors consisted of four factors. The non-financial...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/4437/1/465-AmyAzhar.pdf http://repo.uum.edu.my/4437/ http://wbiconpro.com/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |