Optimal segmentation mix of hotel rooms using dynamic programming
Revenue Management refers to the techniques used to allocate limited and perishable resources, such as airplane seats and hotel rooms, to different type of customers in order to maximize the potential revenue within the planning horizon.Pricing strategies and proper segmentation are the core aspect...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/4812/1/sAHU.pdf http://repo.uum.edu.my/4812/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |