Free WiFi as strategic competitive advantage for fast-food outlet in the knowledge era
Problem statement: The growth of food outlets in Malaysia brings about the stiff competition among the players in food industry.To remain competitive, each outlet needs to adopt its own strategy in order to secure their return on investment and profitability. In knowledge era, technology has become...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Science Publications
2011
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/5147/1/aj.pdf http://repo.uum.edu.my/5147/ http://dx.doi.org/10.3844/ajebasp.2011.352.357 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |