Visitor's motivations and perceptions on service quality at the KL International Tattoo Show
This study aims to assess visitors' perceptions on service quality at the KL International Tatoo Show and determine their motives for participating in the event. The sample comprised of 401 visitors attending the event. A quantitative survey in the form of self-administered questionnaire was ut...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/5537/1/Lim_Khong_Chiu_%26_Khor_Poy_Hua.pdf http://repo.uum.edu.my/5537/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |