Reality and new dilemmas of service quality (passenger handling) in airlines industry: The case of Air Asia

• Main Authors: Romle, Abd Rahim, Zainol, Asif Zamri, Said, Ilias
• Other Authors: Kasim, Azilah
• Format: Book Section
• Language: English
• Published: Universiti Utara Malaysia Press 2007
• Subjects: HE Transportation and Communications
• Online Access: http://repo.uum.edu.my/5929/1/A.R.R.pdf; http://repo.uum.edu.my/5929/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758109
• Institution: Universiti Utara Malaysia

Airline services are known to be the most elaborate in terms of service.There are many breakdowns of services in airlines industry.They can be divided into four main areas; these are passenger services, baggage or cargo services, engineering services and catering services.In Malaysia, the airlines i...