The adoption of Web Assurance Services (WAS) among Malaysian online retailers
Trust is one of important elements for e-commerce (EC) success. This study investigates the adoption of Web Assurance Services (WAS) by Malaysian online retailers, which could increase the online trust in e-commerce activities. By using popular Internet search engines, 85 online retailers were sampl...
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| Main Authors: | , , |
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| Format: | Monograph |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2004
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/5946/1/THE_ADOPTION_OF_WEB_ASSURANCE_SERVICES.pdf http://repo.uum.edu.my/5946/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000225100 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |