The relationships between corporate meeting planner's personality traits and their choices of meeting places

This study is to determine the influence of personality on the novelty preference for corporate meeting destination choice. The Big-Five model of personality which consists of five traits namely openness, conscientiousness, extraversion,agreeableness, and neuroticism was employed to operationalise t...

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Bibliographic Details
Main Authors: M. Ariffin, Ahmad Azmi, Ishak, Nor Khomar
Format: Article
Language:English
Published: Universiti Utara Malaysia 2007
Subjects:
Online Access:http://repo.uum.edu.my/600/1/Ahmad_Azmi_M._Ariffin.pdf
http://repo.uum.edu.my/600/
http://ijms.uum.edu.my
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Institution: Universiti Utara Malaysia
Language: English