A descriptive study on catchment area analysis and customer satisfaction towards big bazaar with special reference to Vadapalani Branch, Chennai

• Main Authors: Sanjeevkumar, Virmala, Sri, Ramachandran, Kumar .U, Pavan, S., Dhanalakshmi
• Format: Article
• Language: English
• Published: IJRCM 2012
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/6082/1/Vi.pdf; http://repo.uum.edu.my/6082/; http://ijrcm.org.in/
• Institution: Universiti Utara Malaysia

Customers' experience ultimately determine whether or not a company stays in business.The importance of customer satisfaction was a hot business topic in the 1980s, as customer satisfaction was considered the best window into loyalty.In the late '80s, however, researchers questioned whethe...