Segmenting hotel guests : The case of five star hotels in Langkawi

• Main Authors: Kasim, Azilah, Dzakiria, Hisham, Lim, Kong Teong
• Format: Article
• Language: English
• Published: Universiti Utara Malaysia 1999
• Subjects: GV Recreation Leisure
• Online Access: http://repo.uum.edu.my/643/1/Azilah_Kasim.pdf; http://repo.uum.edu.my/643/; http://mmj.uum.edu.my
• Institution: Universiti Utara Malaysia

Segmentation is a very important element in the overall process of target marketing for tourism products as it assists in obtaining information on the segments of tourist that exist in the population served. Knowing the segments is imperative to help decide the type and amount of resources that shou...