Fostering niches among SMEs in Malaysia through organizational commitment, leadership, organizational culture and job satisfaction

• Main Authors: Gallato, Cristina G., Rashid, Safiah, Warokka, Ari, Reamillo, Kristy Aireen G., Abdullah, Haim Hilman
• Format: Article
• Language: English
• Published: IBIMA Publishing 2012
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/7182/1/511352.pdf; http://repo.uum.edu.my/7182/; http://dx.doi.org/10.5171/2012.511352
• Institution: Universiti Utara Malaysia

Niche creation is a challenge among firms regardless of size, ownership and the kind of product/service they offer. Once it is created, fostering such niche becomes a greater issue.In this paper, we focused on the SMEs in emerging markets particularly in Malaysia.By using questionnaires, data was ga...