Dealer-supplier relationship satisfaction in Malaysian automobile industry

• Main Authors: Mohd Noor, Nor Azila, Perumal, Selvan, Hussin, Zolkafli, Ahmad, Intan Shafinaz
• Format: Monograph
• Language: English; English
• Published: Universiti Utara Malaysia 2012
• Subjects: HD Industries. Land use. Labor; TS Manufactures
• Online Access: http://repo.uum.edu.my/7319/1/FRGS_12062.pdf; http://repo.uum.edu.my/7319/4/1.Nor%20Azila%20Mohd%20Noor.pdf; http://repo.uum.edu.my/7319/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000784880
• Institution: Universiti Utara Malaysia

With the increasing interest in buyer-supplier relationships, relationship satisfaction has become an important factor in relationship marketing and channel theory.In the area of business relationships, relationship satisfaction is viewed as an essential ingredient in the development and maintenance...