Franchising in Malaysia: Issues and research agenda
The franchising concept has become a dominant method inter firm (business-to-business) in the distribution of products and services throughout the local and global market to their target end customer. Franchising is also known as a strategic alliance which relatively enduring inter-firm cooperative...
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| Main Author: | |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/7721/1/Franchising_in_Malaysia-V01.pdf http://repo.uum.edu.my/7721/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |