Sport events tourism and the internet marketing: A case of Monsoon Cup Terengganu
Sports events tourism is a major component of sports related tourism in many countries worldwide.Thus, sports event tourism organizations should strive to develop Internet marketing communications in order to maximize the tourism potential for sports event especially conducted on the island. Previou...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/8035/1/Rad.pdf http://repo.uum.edu.my/8035/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |