A study of application of western strategic management model for small medium enterprise (SMEs) in the northern states of Malaysia and propose of a revised model

• Main Authors: Cheng, Wei Hin, Abdullah, Haim Hilman, Abdul Kadir, Kadzrina
• Format: Monograph
• Language: English; English
• Published: Universiti Utara Malaysia 2011
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/8149/1/Cheng.pdf; http://repo.uum.edu.my/8149/3/1.Cheng%20Wei%20Hin.pdf; http://repo.uum.edu.my/8149/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000774761
• Institution: Universiti Utara Malaysia

The study was aimed to examine whether small medium enterprise (SME) in the northern states of Malaysia do strategic planning and if they do, does the Wheelen and Hunger (2008) model applies to them.Furthermore, the study also suggests some improvement to the model.A total of 108 respondents which a...