How much more the customers are willing to pay for higher level of service? An air transport study
The research aims to investigate the relationship between customer satisfaction and the willingness of customer to pay for higher level of service provided by the Air Asia.Secondary data is used to measures the service quality and readiness of pay for higher service level in Air Asia. Results show t...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/8423/1/p1418.pdf http://repo.uum.edu.my/8423/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000792423 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Utara Malaysia |
| Language: | English |