Impact of service strategy on customer satisfaction of the rail management in Malaysia
This paper project is evaluates the level of customer satisfaction among the Malayan railways KTMB passengers. The factors with to evaluate the level of customer satisfaction are the on-line services, fare charging practices, customer services and advertisement.The dependent variable which measured...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/8449/1/p1604.pdf http://repo.uum.edu.my/8449/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000792423 |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |