Factors influencing halal food purchasing behavior among Thai Muslim in five southern border provinces

• Main Author: Bunnag, Saranya
• Format: Conference or Workshop Item
• Published: 2013
• Subjects: BP Islam. Bahaism. Theosophy, etc; HF Commerce
• Online Access: http://repo.uum.edu.my/8884/; http://www.icois2013.uum.edu.my/
• Institution: Universiti Utara Malaysia

This survey research was aimed to determine the factors that influence arid are associated with food purchasing behavior among Thai Muslim consumers based on the halal logo on food products.Using multi-stage sampling technique, the subjects of this study were 1,000 Thais Muslim living in 5 southern...