Public awareness, corporate social responsibility and the Malaysian 'No More Plastic Bag' campaign

• Main Author: Safitri, Irina
• Format: Conference or Workshop Item
• Published: 2013
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/8898/; http://www.icois2013.uum.edu.my/
• Institution: Universiti Utara Malaysia

In order to implement policies of sustainability to change consumer behavior, governments must also gain sufficient support from various stakeholders across the wider community as well as the private sector.In Malaysia as elsewhere government campaigns to encourage shoppers to stop using plastic bag...