The strategic planning of SMEs in Malaysia: Types of strategies in the aftermath of economic downturn
During economic downturns, strategic management might be useful for SMEs as they need strategies to survive. The research here looks at whether formal strategic planning is relevant to SMEs and if the Wheelen and Hunger (2008) strategic planning model is applicable to SMEs in the Asian context.For t...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/9440/1/6.pdf http://repo.uum.edu.my/9440/ http://www.ajbms.org/index.php |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |