The role of educational institutions in globalising language towards sustainable hospitality/tourism development

• Main Authors: Gallato, Cristina G., Reamillo, Kristy Aireen Gallato, Warokka, Ari, Abdullah, Haim Hilman
• Format: Article
• Language: English
• Published: Inderscience Publishers 2012
• Subjects: LB2300 Higher Education
• Online Access: http://repo.uum.edu.my/9493/1/2.pdf; http://repo.uum.edu.my/9493/; http://dx.doi.org/10.1504/JGBA.2012.049506
• Institution: Universiti Utara Malaysia

In this paper, we address the issue of globalising language in the hospitality/tourism industry, as one of the key ingredients of sustainable development. English is and has been considered as the lingua franca of business, which is acceptable worldwide, and thus, it needs to be promoted as the medi...