The effect of personal and professional cultural values towards the marketing ethics of academicians
This study assesses the personal cultural values and professional values of academicians in regards to marketing ethics.This research uses Singhapakdi and Vitell’s (1993) marketing norms scale and professional value scale together with Yoo and Donthu’s (2002) three dimensional measures of culture op...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Jakarta
2011
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/9546/1/C.pdf http://repo.uum.edu.my/9546/ http://www.jrmsi.com/index.php/volume/volume-2-no-1/9-the-effect-of-personal-and-professional-cultural-values-towards-the-marketing-ethics-of-academicians |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |