Sports events tourism: The impact of online sports marketing in significance to sports consumer behaviour
Sports events tourism is a major component of sports-related tourism in many countries worldwide.AS the sports events market is very competitive, the event organizers must be creative and possess entrepreneurial skills when marketing their sports events.Previous research revealed that the Internet h...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Digital Portal of health science journals in Thailand.
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/9899/1/R.pdf http://repo.uum.edu.my/9899/ http://thailand.digitaljournals.org/index.php/JSSH |
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| Institution: | Universiti Utara Malaysia |
| Language: | English |