Factors Affecting Travel Decision Making: A Study of the Credibility of Online Travel-related Information in Vietnam

• Main Authors: Hoàng, Thanh Nhơn, Nguyễn, Kim Thu
• Format: Article
• Language: English
• Published: Đại học Quốc gia Hà Nội 2014
• Subjects: Online information credibility; Travel decision; Online communities; Social network
• Online Access: http://repository.vnu.edu.vn/handle/11126/13031
• Institution: Vietnam National University, Hanoi

This study investigates the factors influencing consumer perception of credibility of online travel-related information on online communities, especially online social networks and, in turn the degree to which the perception of online information credibility affects trust and travel decision-making. Online and offline surveys of Vietnamese consumers were conducted with a total of 328 individuals responding to questionnaires regarding the determinants of consumer perceptions, online trust and the use of online information for travel decisions. The findings show that online social network (Facebook) use is widespread in travel information exchanges and the degree of perception of online information credibility by the consumer has a positive effect on trust, as well as on the travel decision of the consumer.