Place marketing as an approach to planning place growth strategies - The case of Sydney Darling Harbour
In the past three decades many cities and regions around the world have applied a marketing approach to place planning in an effort to attract development resources, now called “place marketing”. This paper offers a critical review of the evolution of place marketing, discusses reasons for the ev...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
VNU
2014
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/11126/4660 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |