Strategic use of verbal and non-verbal cues in marketing by PepsiCo VietNam: a study of cross cultural communication = Chiến lược sử dụng ngôn từ và phi ngôn từ trong tiếp thị của PepsiCo Việt Nam: một nghiên cứu giao tiếp giao văn hóa

• Main Author: Phạm, Thị Vân Anh
• Other Authors: Ngô, Hữu Hoàng
• Format: Final Year Project
• Language: English
• Published: 2020
• Subjects: Ngôn từ; Phi ngôn từ; Tiếng Anh; Ngôn ngữ học; Giao văn hóa
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/100311
• Institution: Vietnam National University, Hanoi

PepsiCo is one of the leading companies in the soft drinks, snacks and food marketplace. As considered as the corporation which has the most successful and suitable strategies, PepsiCo is the object of a lot of research. However, they just have been focusing on economics fields and business. Therefo...