Strategic use of verbal and non-verbal cues in marketing by PepsiCo VietNam: a study of cross cultural communication = Chiến lược sử dụng ngôn từ và phi ngôn từ trong tiếp thị của PepsiCo Việt Nam: một nghiên cứu giao tiếp giao văn hóa

• 主要作者: Phạm, Thị Vân Anh
• 其他作者: Ngô, Hữu Hoàng
• 格式: Final Year Project
• 語言: English
• 出版: 2020
• 主題: Ngôn từ; Phi ngôn từ; Tiếng Anh; Ngôn ngữ học; Giao văn hóa
• 在線閱讀: http://repository.vnu.edu.vn/handle/VNU_123/100311

PepsiCo is one of the leading companies in the soft drinks, snacks and food marketplace. As considered as the corporation which has the most successful and suitable strategies, PepsiCo is the object of a lot of research. However, they just have been focusing on economics fields and business. Therefo...