CULTURAL VALUES REFLECTED IN TV COMMERCIALS BY UNILEVER VIETNAM AND UNILEVER AMERICA = Những giá trị văn hóa được phản ánh qua quảng cáo của Unilever Việt Nam và Unilever Mỹ
Unilever is the object of many studies. However, they just have been focus on economics field and business. My research focuses on cultural adaptation of Unilever in advertising in Vietnam and America markets. The aim of the study is finding out typical cultural values reflected in TV commercials by...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2020
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/100457 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |