CULTURAL VALUES REFLECTED IN TV COMMERCIALS BY UNILEVER VIETNAM AND UNILEVER AMERICA = Những giá trị văn hóa được phản ánh qua quảng cáo của Unilever Việt Nam và Unilever Mỹ

Unilever is the object of many studies. However, they just have been focus on economics field and business. My research focuses on cultural adaptation of Unilever in advertising in Vietnam and America markets. The aim of the study is finding out typical cultural values reflected in TV commercials by...

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書目詳細資料
主要作者: Hoàng, Thị Thu Hiền
其他作者: Đỗ, Thị Mai Thanh
格式: Final Year Project
語言:English
出版: 2020
主題:
在線閱讀:http://repository.vnu.edu.vn/handle/VNU_123/100457
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