Media representation of women political leaders at senior level in Viet Nam = Hình ảnh lãnh đạo nữ cấp cao Việt Nam trên truyền thông

Women‟s participation in politics, as a vital part of women empowerment, cannot be shown through mere percentages. The actual performance and influence that women can deliver are what matter. This could be partially discovered via media portrayal of them, which has been research topic of various stu...

Full description

Saved in:
Bibliographic Details
Main Author: Vũ, Thị Bình Minh
Other Authors: Lê, Thị Thủy
Format: Final Year Project
Language:English
Published: 2021
Subjects:
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/100970
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Vietnam National University, Hanoi
Language: English
id oai:112.137.131.14:VNU_123-100970
record_format dspace
spelling oai:112.137.131.14:VNU_123-1009702021-01-07T01:28:52Z Media representation of women political leaders at senior level in Viet Nam = Hình ảnh lãnh đạo nữ cấp cao Việt Nam trên truyền thông Vũ, Thị Bình Minh Lê, Thị Thủy ĐHQGHN - Trường Đại học Ngoại Ngữ Ngôn ngữ Anh Truyền thông Women‟s participation in politics, as a vital part of women empowerment, cannot be shown through mere percentages. The actual performance and influence that women can deliver are what matter. This could be partially discovered via media portrayal of them, which has been research topic of various studies worldwide. In this study titled “Media representation of senior women political leaders at senior level in Vietnam”, the researcher investigates the situation in the context of Vietnamese media. Different from the approach of previous research, this paper narrowed the scope to look more closely at 8 top women leaders in 3 top-rated online newspapers in Vietnam during a period of one and a half years serving in their positions. Content analysis and thematic analysis were combined to scan for main themes and key words that make up the picture of senior women leaders in Vietnam, both visually and politically. The analyses revealed a lack of proper and insightful coverage of women leaders and a generic format in reporting their work. The leaders were mainly portrayed as goodwill ambassadors in international relations missions, tacklers of social issues and supporters of Vietnamese women. They were seen in the traditional feminine ao dai, acting on behalf of the nation and always busy working for the people. The identity they bear was not their own, but one of the nations and the people. The overwhelming majority of articles put these leaders under overly positive lights, making them almost flawless humans. Last but not least, in terms of political themes, they were associated the most with “role model” and “equality advocates”. The peculiarities of the state-owned media sphere of Vietnam, as well as traditional expectations, might account for these results. 2021-01-07T01:28:52Z 2021-01-07T01:28:52Z 2018 Final Year Project (FYP) http://repository.vnu.edu.vn/handle/VNU_123/100970 en 66 . application/pdf
institution Vietnam National University, Hanoi
building VNU Library & Information Center
continent Asia
country Vietnam
Vietnam
content_provider VNU Library and Information Center
collection VNU Digital Repository
language English
topic Ngôn ngữ Anh
Truyền thông
spellingShingle Ngôn ngữ Anh
Truyền thông
Vũ, Thị Bình Minh
Media representation of women political leaders at senior level in Viet Nam = Hình ảnh lãnh đạo nữ cấp cao Việt Nam trên truyền thông
description Women‟s participation in politics, as a vital part of women empowerment, cannot be shown through mere percentages. The actual performance and influence that women can deliver are what matter. This could be partially discovered via media portrayal of them, which has been research topic of various studies worldwide. In this study titled “Media representation of senior women political leaders at senior level in Vietnam”, the researcher investigates the situation in the context of Vietnamese media. Different from the approach of previous research, this paper narrowed the scope to look more closely at 8 top women leaders in 3 top-rated online newspapers in Vietnam during a period of one and a half years serving in their positions. Content analysis and thematic analysis were combined to scan for main themes and key words that make up the picture of senior women leaders in Vietnam, both visually and politically. The analyses revealed a lack of proper and insightful coverage of women leaders and a generic format in reporting their work. The leaders were mainly portrayed as goodwill ambassadors in international relations missions, tacklers of social issues and supporters of Vietnamese women. They were seen in the traditional feminine ao dai, acting on behalf of the nation and always busy working for the people. The identity they bear was not their own, but one of the nations and the people. The overwhelming majority of articles put these leaders under overly positive lights, making them almost flawless humans. Last but not least, in terms of political themes, they were associated the most with “role model” and “equality advocates”. The peculiarities of the state-owned media sphere of Vietnam, as well as traditional expectations, might account for these results.
author2 Lê, Thị Thủy
author_facet Lê, Thị Thủy
Vũ, Thị Bình Minh
format Final Year Project
author Vũ, Thị Bình Minh
author_sort Vũ, Thị Bình Minh
title Media representation of women political leaders at senior level in Viet Nam = Hình ảnh lãnh đạo nữ cấp cao Việt Nam trên truyền thông
title_short Media representation of women political leaders at senior level in Viet Nam = Hình ảnh lãnh đạo nữ cấp cao Việt Nam trên truyền thông
title_full Media representation of women political leaders at senior level in Viet Nam = Hình ảnh lãnh đạo nữ cấp cao Việt Nam trên truyền thông
title_fullStr Media representation of women political leaders at senior level in Viet Nam = Hình ảnh lãnh đạo nữ cấp cao Việt Nam trên truyền thông
title_full_unstemmed Media representation of women political leaders at senior level in Viet Nam = Hình ảnh lãnh đạo nữ cấp cao Việt Nam trên truyền thông
title_sort media representation of women political leaders at senior level in viet nam = hình ảnh lãnh đạo nữ cấp cao việt nam trên truyền thông
publishDate 2021
url http://repository.vnu.edu.vn/handle/VNU_123/100970
_version_ 1688757927603601408