Brand Integration Practices in Mergers and Acquisitions

This paper aims to capture and systematise those practices which have been proven as good skills, tactics, methods, and techniques at effectively and efficiently delivering particular outcomes behind brand integration in various mergers and acquisitions (M&As). These practices can be shared and...

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Bibliographic Details
Main Authors: Vũ, Anh Dũng, Ovidiu, I. Moisescu
Format: Article
Language:English
Published: 2016
Subjects:
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/13677
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Institution: Vietnam National University, Hanoi
Language: English