A Reconcilable Strategy for Sustaining Vietnam Competitive Advantage
This paper theoretically explores the need for crafting a new framework for crafting a Vietnamese national competitive strategy, whether in international relations or business, rather than repetitively applying Western derived models from one culture to another. The recommendations for such a framew...
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| Main Authors: | , |
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| Format: | Article |
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ĐHKT
2016
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/13945 |
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| Institution: | Vietnam National University, Hanoi |
| Summary: | This paper theoretically explores the need for crafting a new framework for crafting a Vietnamese national competitive strategy, whether in international relations or business, rather than repetitively applying Western derived models from one culture to another. The recommendations for such a framework put forth here call for the application of a new crosscultural strategic model. Dilemma theory is introduced as a means for eliciting and resolving failed geo-political marketing strategies. |
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