Adapting a Measure of Socially Responsible Consumption in France to the Vietnamese Context A Study in Ho Chi Minh City
p. 58-68
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2017
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oai:112.137.131.14:VNU_123-555012017-09-30T20:25:59Z Adapting a Measure of Socially Responsible Consumption in France to the Vietnamese Context A Study in Ho Chi Minh City Le, Thi Thanh Xuan Lai, Van Tai Socially responsible consumption ethical consumption Vietnam p. 58-68 The major aim of this study is to employ the measure of socially responsible consumption (SRC) developed by Francois-Lecompte and Roberts (2006) to empirically explore the level of Vietnamese consumers’ awareness of SRC. Consumers in Ho Chi Minh City were approached in order to distribute questionnaires in stores, supermarkets, shopping malls, traditional markets, etc. Data gathered from the survey was processed bySPSS 21 software. In analysis of the data, exploratory factor analysis technique is applied to explore the correlations of variables and factors formation. Principle component analysis with the Promax rotation method is used in this process. Reliability of measurement scales presented in each factor is tested by Cronbach’s Alpha. And, ANOVA analysis is also applied to test the differences of SRC behaviors between customers of demographic profiles. Research findings have shown some salient points. Firstly, the order of SRC factors in Vietnamese consumers’ perspectives is different from that in France. Secondly, 17 of 20 variables to measure SRC factors can be used to conduct a SRC study in Vietnam. However, it is necessary to conduct a qualitative study to develop a measure more appropriate to Vietnamese consumers. 2017-08-07T02:51:06Z 2017-08-07T02:51:06Z 2016 Article 2588-1108 http://repository.vnu.edu.vn/handle/VNU_123/55501 en Vol.32;No. 2 (2016) application/pdf H. : ĐHQGHN |
| institution |
Vietnam National University, Hanoi |
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VNU Library & Information Center |
| country |
Vietnam |
| collection |
VNU Digital Repository |
| language |
English |
| topic |
Socially responsible consumption ethical consumption Vietnam |
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Socially responsible consumption ethical consumption Vietnam Le, Thi Thanh Xuan Lai, Van Tai Adapting a Measure of Socially Responsible Consumption in France to the Vietnamese Context A Study in Ho Chi Minh City |
| description |
p. 58-68 |
| format |
Article |
| author |
Le, Thi Thanh Xuan Lai, Van Tai |
| author_facet |
Le, Thi Thanh Xuan Lai, Van Tai |
| author_sort |
Le, Thi Thanh Xuan |
| title |
Adapting a Measure of Socially Responsible Consumption in France to the Vietnamese Context A Study in Ho Chi Minh City |
| title_short |
Adapting a Measure of Socially Responsible Consumption in France to the Vietnamese Context A Study in Ho Chi Minh City |
| title_full |
Adapting a Measure of Socially Responsible Consumption in France to the Vietnamese Context A Study in Ho Chi Minh City |
| title_fullStr |
Adapting a Measure of Socially Responsible Consumption in France to the Vietnamese Context A Study in Ho Chi Minh City |
| title_full_unstemmed |
Adapting a Measure of Socially Responsible Consumption in France to the Vietnamese Context A Study in Ho Chi Minh City |
| title_sort |
adapting a measure of socially responsible consumption in france to the vietnamese context a study in ho chi minh city |
| publisher |
H. : ĐHQGHN |
| publishDate |
2017 |
| url |
http://repository.vnu.edu.vn/handle/VNU_123/55501 |
| _version_ |
1680963672135958528 |