Ẩn dụ trong ngôn ngữ kinh tế

This paper proves the popularity of metaphor in economic texts with English evidence. Traditionally, metaphor is primarily considered as a decorative or ornamental device for poetic or figurative language, but now, it is a part of everyday language and it also apprears popularly in ec...

Full description

Saved in:
Bibliographic Details
Main Author: Phạm, Thị Thanh Thủy
Format: Article
Language:Vietnamese
Published: H. : ĐHQGHN 2017
Subjects:
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/57247
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Vietnam National University, Hanoi
Language: Vietnamese
Description
Summary:This paper proves the popularity of metaphor in economic texts with English evidence. Traditionally, metaphor is primarily considered as a decorative or ornamental device for poetic or figurative language, but now, it is a part of everyday language and it also apprears popularly in economic texts. The paper also clarifies that metaphor is necessary in economics because (i) it helps economists persuade citizents to do certain economic activities; and (ii) it is a rhetorical device for economists to explain abstract economic concepts through old, known concepts.