Rhetoric in advertising

p. 30.35

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Main Author: Vu, Xuan Doan
Format: Article
Language:English
Published: VNU Journal of Science 2017
Subjects:
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/60408
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Institution: Vietnam National University, Hanoi
Language: English
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spelling oai:112.137.131.14:VNU_123-604082017-12-11T08:15:59Z Rhetoric in advertising Vu, Xuan Doan Rhetoric Visual Rhetoric Rhetorical Figures Advertising. p. 30.35 Advertising mobilizes many methods relevant to three fundamental elements of Rhetoric such as Ethos, Pathos and Logos by using, for example Rhetorical Figures such as special images, unusual words, and arrangement of informations leading to desirable deduction and strong emotion. Methods using images are more efficient than traditional ones using words. They are known as Visual rhetoric. In television, these methods prove a good combination of word and image for high efficiency. 2017-11-22T08:25:55Z 2017-11-22T08:25:55Z 2017 Article http://repository.vnu.edu.vn/handle/VNU_123/60408 en VNU Journal of Science: Policy and management studies;Vol.33, No. 2 (2017) application/pdf VNU Journal of Science
institution Vietnam National University, Hanoi
building VNU Library & Information Center
country Vietnam
collection VNU Digital Repository
language English
topic Rhetoric
Visual Rhetoric
Rhetorical Figures
Advertising.
spellingShingle Rhetoric
Visual Rhetoric
Rhetorical Figures
Advertising.
Vu, Xuan Doan
Rhetoric in advertising
description p. 30.35
format Article
author Vu, Xuan Doan
author_facet Vu, Xuan Doan
author_sort Vu, Xuan Doan
title Rhetoric in advertising
title_short Rhetoric in advertising
title_full Rhetoric in advertising
title_fullStr Rhetoric in advertising
title_full_unstemmed Rhetoric in advertising
title_sort rhetoric in advertising
publisher VNU Journal of Science
publishDate 2017
url http://repository.vnu.edu.vn/handle/VNU_123/60408
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