Rhetoric in advertising
p. 30.35
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VNU Journal of Science
2017
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oai:112.137.131.14:VNU_123-604082017-12-11T08:15:59Z Rhetoric in advertising Vu, Xuan Doan Rhetoric Visual Rhetoric Rhetorical Figures Advertising. p. 30.35 Advertising mobilizes many methods relevant to three fundamental elements of Rhetoric such as Ethos, Pathos and Logos by using, for example Rhetorical Figures such as special images, unusual words, and arrangement of informations leading to desirable deduction and strong emotion. Methods using images are more efficient than traditional ones using words. They are known as Visual rhetoric. In television, these methods prove a good combination of word and image for high efficiency. 2017-11-22T08:25:55Z 2017-11-22T08:25:55Z 2017 Article http://repository.vnu.edu.vn/handle/VNU_123/60408 en VNU Journal of Science: Policy and management studies;Vol.33, No. 2 (2017) application/pdf VNU Journal of Science |
| institution |
Vietnam National University, Hanoi |
| building |
VNU Library & Information Center |
| country |
Vietnam |
| collection |
VNU Digital Repository |
| language |
English |
| topic |
Rhetoric Visual Rhetoric Rhetorical Figures Advertising. |
| spellingShingle |
Rhetoric Visual Rhetoric Rhetorical Figures Advertising. Vu, Xuan Doan Rhetoric in advertising |
| description |
p. 30.35 |
| format |
Article |
| author |
Vu, Xuan Doan |
| author_facet |
Vu, Xuan Doan |
| author_sort |
Vu, Xuan Doan |
| title |
Rhetoric in advertising |
| title_short |
Rhetoric in advertising |
| title_full |
Rhetoric in advertising |
| title_fullStr |
Rhetoric in advertising |
| title_full_unstemmed |
Rhetoric in advertising |
| title_sort |
rhetoric in advertising |
| publisher |
VNU Journal of Science |
| publishDate |
2017 |
| url |
http://repository.vnu.edu.vn/handle/VNU_123/60408 |
| _version_ |
1680968034107260928 |