Orientation and Decision Making Styles: The Case of Vietnamese Customers’ Purchase of Audiovisual Products
p. 114-123
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oai:112.137.131.14:VNU_123-613762018-03-22T20:07:15Z Orientation and Decision Making Styles: The Case of Vietnamese Customers’ Purchase of Audiovisual Products Dao, Tung Time Orientation Decision Making Styles (DMS) Vietnamese Customers Audiovisual products p. 114-123 This research aims to investigate the relationship between time orientation (past, future, and present orientation) and the decision making styles of Vietnamese customers when they decide to purchase a audiovisual product. A survey was conducted on 423 Vietnamese customers in Hanoi in 2016. The results demonstrate significant relationships between perspectives of time orientation and customer’s decision-making styles. Among the three time perspectives, the past and future orientation manifest a significant difference between decision making styles (customer segments). The present orientation was shown to have significant relationships with some individual characteristics of decision-making styles, but no significant difference found between decision-making styles. 2018-03-20T07:51:50Z 2018-03-20T07:51:50Z 2017 Article 2588-1116 http://repository.vnu.edu.vn/handle/VNU_123/61376 en ;Vol 33 No 2 application/pdf H. : ĐHQGHN |
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Time Orientation Decision Making Styles (DMS) Vietnamese Customers Audiovisual products |
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Time Orientation Decision Making Styles (DMS) Vietnamese Customers Audiovisual products Dao, Tung Orientation and Decision Making Styles: The Case of Vietnamese Customers’ Purchase of Audiovisual Products |
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p. 114-123 |
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Article |
author |
Dao, Tung |
author_facet |
Dao, Tung |
author_sort |
Dao, Tung |
title |
Orientation and Decision Making Styles: The Case of Vietnamese Customers’ Purchase of Audiovisual Products |
title_short |
Orientation and Decision Making Styles: The Case of Vietnamese Customers’ Purchase of Audiovisual Products |
title_full |
Orientation and Decision Making Styles: The Case of Vietnamese Customers’ Purchase of Audiovisual Products |
title_fullStr |
Orientation and Decision Making Styles: The Case of Vietnamese Customers’ Purchase of Audiovisual Products |
title_full_unstemmed |
Orientation and Decision Making Styles: The Case of Vietnamese Customers’ Purchase of Audiovisual Products |
title_sort |
orientation and decision making styles: the case of vietnamese customers’ purchase of audiovisual products |
publisher |
H. : ĐHQGHN |
publishDate |
2018 |
url |
http://repository.vnu.edu.vn/handle/VNU_123/61376 |
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1680962645612560384 |