Orientation and Decision Making Styles: The Case of Vietnamese Customers’ Purchase of Audiovisual Products

p. 114-123

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Main Author: Dao, Tung
Format: Article
Language:English
Published: H. : ĐHQGHN 2018
Subjects:
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/61376
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Institution: Vietnam National University, Hanoi
Language: English
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spelling oai:112.137.131.14:VNU_123-613762018-03-22T20:07:15Z Orientation and Decision Making Styles: The Case of Vietnamese Customers’ Purchase of Audiovisual Products Dao, Tung Time Orientation Decision Making Styles (DMS) Vietnamese Customers Audiovisual products p. 114-123 This research aims to investigate the relationship between time orientation (past, future, and present orientation) and the decision making styles of Vietnamese customers when they decide to purchase a audiovisual product. A survey was conducted on 423 Vietnamese customers in Hanoi in 2016. The results demonstrate significant relationships between perspectives of time orientation and customer’s decision-making styles. Among the three time perspectives, the past and future orientation manifest a significant difference between decision making styles (customer segments). The present orientation was shown to have significant relationships with some individual characteristics of decision-making styles, but no significant difference found between decision-making styles. 2018-03-20T07:51:50Z 2018-03-20T07:51:50Z 2017 Article 2588-1116 http://repository.vnu.edu.vn/handle/VNU_123/61376 en ;Vol 33 No 2 application/pdf H. : ĐHQGHN
institution Vietnam National University, Hanoi
building VNU Library & Information Center
country Vietnam
collection VNU Digital Repository
language English
topic Time Orientation
Decision Making Styles (DMS)
Vietnamese Customers
Audiovisual products
spellingShingle Time Orientation
Decision Making Styles (DMS)
Vietnamese Customers
Audiovisual products
Dao, Tung
Orientation and Decision Making Styles: The Case of Vietnamese Customers’ Purchase of Audiovisual Products
description p. 114-123
format Article
author Dao, Tung
author_facet Dao, Tung
author_sort Dao, Tung
title Orientation and Decision Making Styles: The Case of Vietnamese Customers’ Purchase of Audiovisual Products
title_short Orientation and Decision Making Styles: The Case of Vietnamese Customers’ Purchase of Audiovisual Products
title_full Orientation and Decision Making Styles: The Case of Vietnamese Customers’ Purchase of Audiovisual Products
title_fullStr Orientation and Decision Making Styles: The Case of Vietnamese Customers’ Purchase of Audiovisual Products
title_full_unstemmed Orientation and Decision Making Styles: The Case of Vietnamese Customers’ Purchase of Audiovisual Products
title_sort orientation and decision making styles: the case of vietnamese customers’ purchase of audiovisual products
publisher H. : ĐHQGHN
publishDate 2018
url http://repository.vnu.edu.vn/handle/VNU_123/61376
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