Managing distribution channel for beer products in habeco trading one member company limited = đẩy mạnh quản lý kênh phân phối các sản phẩm Bia Hà Nội tại Công ty TNHH MTV thương mại HABECO

• Main Author: Nguyễn, Mạnh Hùng
• Other Authors: Hoàng, Đình Phi
• Format: Theses and Dissertations
• Language: Vietnamese
• Published: Khoa Quản trị kinh doanh 2018
• Subjects: Tiếp thị; Sản phẩm; Kênh phân phối; Business Administration; Marketing
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/63070
• Institution: Vietnam National University, Hanoi

CHAPTER 1: INTRODUCTION. CHAPTER 2: THEORETICAL BACKGROUND ON DISTRIBUTION CHANNEL MANAGEMENT FOR BEER INDUSTRY. CHAPTER 3: LITERATURE REVIEW. CHAPTER 4: CURRENT SITUATION OF DISTRIBUTION CHANNEL MANAGEMENT FOR BEER PRODUCTS OF HABECO TRADING ONE MEMBER COMPANY LIMITED. CHAPTER 5: SOLUTIONS TO STREN...