E–service quality in E–commerce : an empirical evidence from Vietnam. Luận văn ThS. Kinh doanh: 603401
The aim of this report is to practically assess e-service quality of e-commerce sites in Vietnam. Based on the e-service quality models proposed after 2000s, the survey questionnaire separated into three section: 6 questions for screening and general information, 38 e-service quality constructs,...
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oai:112.137.131.14:VNU_123-657562019-08-07T07:53:33Z E–service quality in E–commerce : an empirical evidence from Vietnam. Luận văn ThS. Kinh doanh: 603401 Nguyen, Thi Hoa Phan, Chi Anh Quản trị kinh doanh 658.872 The aim of this report is to practically assess e-service quality of e-commerce sites in Vietnam. Based on the e-service quality models proposed after 2000s, the survey questionnaire separated into three section: 6 questions for screening and general information, 38 e-service quality constructs, 4 customers’ satisfaction measures. Data was collected from 593 customers of 4 popular online shopping sites in Vietnam (Adayroi.com, Lazada.com, Shopee.vn, and Tiki.vn). Based on factor analysis, the research demonstrate properties of e-service quality with 22 variables. The regression model was constructed to examine the connection between customers’ satisfaction and e-service quality. At the same time, the managerial implications have been drawn. Luận văn ThS. Quản trị kinh doanh: 60340102 -- Trường Đại học Việt Nhật. Đại học Quốc gia Hà Nội, 2018 2019-07-16T05:12:28Z 2019-07-16T05:12:28Z 2018 Thesis http://repository.vnu.edu.vn/handle/VNU_123/65756 658.872 NG-H 2018 / 00051000316 eng 59 tr. application/pdf |
| institution |
Vietnam National University, Hanoi |
| building |
VNU Library & Information Center |
| country |
Vietnam |
| collection |
VNU Digital Repository |
| language |
English |
| topic |
Quản trị kinh doanh 658.872 |
| spellingShingle |
Quản trị kinh doanh 658.872 Nguyen, Thi Hoa E–service quality in E–commerce : an empirical evidence from Vietnam. Luận văn ThS. Kinh doanh: 603401 |
| description |
The aim of this report is to practically assess e-service quality of e-commerce sites in
Vietnam. Based on the e-service quality models proposed after 2000s, the survey
questionnaire separated into three section: 6 questions for screening and general
information, 38 e-service quality constructs, 4 customers’ satisfaction measures.
Data was collected from 593 customers of 4 popular online shopping sites in Vietnam
(Adayroi.com, Lazada.com, Shopee.vn, and Tiki.vn). Based on factor analysis, the
research demonstrate properties of e-service quality with 22 variables. The
regression model was constructed to examine the connection between customers’
satisfaction and e-service quality. At the same time, the managerial implications have
been drawn. |
| author2 |
Phan, Chi Anh |
| author_facet |
Phan, Chi Anh Nguyen, Thi Hoa |
| format |
Theses and Dissertations |
| author |
Nguyen, Thi Hoa |
| author_sort |
Nguyen, Thi Hoa |
| title |
E–service quality in E–commerce : an empirical evidence from Vietnam. Luận văn ThS. Kinh doanh: 603401 |
| title_short |
E–service quality in E–commerce : an empirical evidence from Vietnam. Luận văn ThS. Kinh doanh: 603401 |
| title_full |
E–service quality in E–commerce : an empirical evidence from Vietnam. Luận văn ThS. Kinh doanh: 603401 |
| title_fullStr |
E–service quality in E–commerce : an empirical evidence from Vietnam. Luận văn ThS. Kinh doanh: 603401 |
| title_full_unstemmed |
E–service quality in E–commerce : an empirical evidence from Vietnam. Luận văn ThS. Kinh doanh: 603401 |
| title_sort |
e–service quality in e–commerce : an empirical evidence from vietnam. luận văn ths. kinh doanh: 603401 |
| publishDate |
2019 |
| url |
http://repository.vnu.edu.vn/handle/VNU_123/65756 |
| _version_ |
1680963439596404736 |