THE STUDY ON CUSTOMER BEHAVIOUR TO AVO WASHING LIQUID PRODUCT OF HASO COMPANY
The study on “Customers’ behaviour to AVO washing liquid product of Hanoi soap company” aim to find the behavior, preferences and habits of consumers washing liquid in Hanoi through qualitative research and quantitative research method. The results of the analysis will be used by the company to deve...
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| Format: | Theses and Dissertations |
| Language: | English |
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Tạp chí Công thương
2019
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/67964 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
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oai:112.137.131.14:VNU_123-679642019-11-01T02:41:16Z THE STUDY ON CUSTOMER BEHAVIOUR TO AVO WASHING LIQUID PRODUCT OF HASO COMPANY Le, Ha Phuong Do, Thi Binh Customers’ behaviour AVO washing liquid product Hanoi soap company The study on “Customers’ behaviour to AVO washing liquid product of Hanoi soap company” aim to find the behavior, preferences and habits of consumers washing liquid in Hanoi through qualitative research and quantitative research method. The results of the analysis will be used by the company to develop appropriate marketing solutions for the product. The study used both qualitative and quantitative methods with in-deep interviews and a questionnaire to assess customers’ awareness about AVO washing liquid product of Hanoi soap company and evaluate the factors affect customer satisfaction and loyalty. There were 326 participants who are current customers and potential customers of HASO company took part in the survey. 2019-11-01T02:41:16Z 2019-11-01T02:41:16Z 2018 Thesis http://repository.vnu.edu.vn/handle/VNU_123/67964 en MKT6 - Thạc sỹ Marketing và Dự báo; application/pdf Tạp chí Công thương |
| institution |
Vietnam National University, Hanoi |
| building |
VNU Library & Information Center |
| country |
Vietnam |
| collection |
VNU Digital Repository |
| language |
English |
| topic |
Customers’ behaviour AVO washing liquid product Hanoi soap company |
| spellingShingle |
Customers’ behaviour AVO washing liquid product Hanoi soap company Le, Ha Phuong THE STUDY ON CUSTOMER BEHAVIOUR TO AVO WASHING LIQUID PRODUCT OF HASO COMPANY |
| description |
The study on “Customers’ behaviour to AVO washing liquid product of Hanoi soap company” aim to find the behavior, preferences and habits of consumers washing liquid in Hanoi through qualitative research and quantitative research method. The results of the analysis will be used by the company to develop appropriate marketing solutions for the product. The study used both qualitative and quantitative methods with in-deep interviews and a questionnaire to assess customers’ awareness about AVO washing liquid product of Hanoi soap company and evaluate the factors affect customer satisfaction and loyalty. There were 326 participants who are current customers and potential customers of HASO company took part in the survey. |
| author2 |
Do, Thi Binh |
| author_facet |
Do, Thi Binh Le, Ha Phuong |
| format |
Theses and Dissertations |
| author |
Le, Ha Phuong |
| author_sort |
Le, Ha Phuong |
| title |
THE STUDY ON CUSTOMER BEHAVIOUR TO AVO WASHING LIQUID PRODUCT OF HASO COMPANY |
| title_short |
THE STUDY ON CUSTOMER BEHAVIOUR TO AVO WASHING LIQUID PRODUCT OF HASO COMPANY |
| title_full |
THE STUDY ON CUSTOMER BEHAVIOUR TO AVO WASHING LIQUID PRODUCT OF HASO COMPANY |
| title_fullStr |
THE STUDY ON CUSTOMER BEHAVIOUR TO AVO WASHING LIQUID PRODUCT OF HASO COMPANY |
| title_full_unstemmed |
THE STUDY ON CUSTOMER BEHAVIOUR TO AVO WASHING LIQUID PRODUCT OF HASO COMPANY |
| title_sort |
study on customer behaviour to avo washing liquid product of haso company |
| publisher |
Tạp chí Công thương |
| publishDate |
2019 |
| url |
http://repository.vnu.edu.vn/handle/VNU_123/67964 |
| _version_ |
1680965405738270720 |