OVERALL BUSINESS PLAN AND NEW PRODUCT LAUNCHING PLAN

The output of this essay play an important role in business activities of Hoa Quan company. It provides Hoa Quan an over view about automotive film market with market insight (market size, market share, product and competitors, …) and customer insight. This essay also proposes to Hoa Quan a communic...

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Bibliographic Details
Main Author: Hoang, Thi Van Anh
Other Authors: Nguyen, Thi Hong Hanh
Format: Theses and Dissertations
Language:English
Published: Khoa Quốc tế, ĐHQGHN 2019
Subjects:
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/67966
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Institution: Vietnam National University, Hanoi
Language: English
Description
Summary:The output of this essay play an important role in business activities of Hoa Quan company. It provides Hoa Quan an over view about automotive film market with market insight (market size, market share, product and competitors, …) and customer insight. This essay also proposes to Hoa Quan a communication plan to approach target customers and activities to support sales team reach sales target.