MARKETING STRATEGY OF HATRA VIETNAM
This report is a result of the research on units of Hatra Vietnam in the distribution system of imported personal and family care product. The focus is on marketing strategy. The data used in the report is taken from official sources and the results of several customer surveys conducted in distribut...
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| Format: | Theses and Dissertations |
| Language: | English |
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Khoa Quốc tế, ĐHQGHN
2019
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/67968 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |
| Summary: | This report is a result of the research on units of Hatra Vietnam in the distribution system of imported personal and family care product. The focus is on marketing strategy. The data used in the report is taken from official sources and the results of several customer surveys conducted in distribution systems in Hanoi and Ho Chi Minh City. Proposals and solutions are for the period until 2022. |
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