A cross-cultural pragmatic analysis of commercial advertisements in American and Vietnamese magazines
The purpose of this dissertation is to examine the use of politeness strategies, advertising appeals and the realization of politeness strategies in advertising appeals in American and Vietnamese commercial magazine advertisements. The data for this study consist of 310 magazine advertisements colle...
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| Format: | Dissertations |
| Language: | English |
| Published: |
2020
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/69808 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |