Running across Europe: The Rise and Size of One of the Largest Sport Markets

Running across Europe: The Rise and Size of One of the Largest Sport Markets

Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participat...

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Bibliographic Details
Other Authors: Scheerder, Jeroen; Breedveld, Koen; Borgers, Julie
Format: Book
Language:English
Published: Palgrave Macmillan 2020
Subjects:
Running; Social aspects; Political Science; Public Policy; Social Policy; Sports Psychology; Management Science;
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/74132
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Institution: Vietnam National University, Hanoi
Language: English
Description
Summary:Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.

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