Marketing Strategy
This course equips students with the knowledge related to the nature, role and methods to develop a marketing strategy, generalize and link previous knowledge of marketing to a strategic marketing plan.
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| Format: | Presentation |
| Language: | English |
| Published: |
Khoa Quốc tế, ĐHQGHN
2020
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| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/89049 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |