Investigating the generic structure potential of English and Vietnamese blog posts in content marketing in the light of systemic functional linguistics (SFL)

The study aims to explore the generic structure potential (GSP) of a typeof content marketing blog posts –instructional blog posts -in English and Vietnamese. In order to reach this aim, three objectives are set out as below: to explore the generic structure potential of instructional blog posts in...

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Main Author: Kiều, Thị Lệ
Other Authors: Nguyễn, Thị Minh Tâm
Format: Theses and Dissertations
Language:English
Published: 2020
Subjects:
428
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/89631
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Institution: Vietnam National University, Hanoi
Language: English
id oai:112.137.131.14:VNU_123-89631
record_format dspace
spelling oai:112.137.131.14:VNU_123-896312020-10-01T04:00:36Z Investigating the generic structure potential of English and Vietnamese blog posts in content marketing in the light of systemic functional linguistics (SFL) Kiều, Thị Lệ Nguyễn, Thị Minh Tâm ĐHQGHN - Trường Đại học Ngoại ngữ Tiếng Anh -- Tiếp thị nội dung English -- Content marketing 428 The study aims to explore the generic structure potential (GSP) of a typeof content marketing blog posts –instructional blog posts -in English and Vietnamese. In order to reach this aim, three objectives are set out as below: to explore the generic structure potential of instructional blog posts in English; to explore the generic structure potential of instructional blog posts in Vietnamese; to identify the similarities and differences between the generic structure potential of instructional blog posts in English and Vietnamese English Linguistics 2020-08-25T04:16:35Z 2020-08-25T04:16:35Z 2019 Thesis Kiều, T. L. (2019). Investigating the generic structure potential of English and Vietnamese blog posts in content marketing in the light of systemic functional linguistics (SFL). Master’s thesis, Vietnam National University, Hanoi 822020101 http://repository.vnu.edu.vn/handle/VNU_123/89631 KI-L en 86 p. application/pdf
institution Vietnam National University, Hanoi
building VNU Library & Information Center
country Vietnam
collection VNU Digital Repository
language English
topic Tiếng Anh -- Tiếp thị nội dung
English -- Content marketing
428
spellingShingle Tiếng Anh -- Tiếp thị nội dung
English -- Content marketing
428
Kiều, Thị Lệ
Investigating the generic structure potential of English and Vietnamese blog posts in content marketing in the light of systemic functional linguistics (SFL)
description The study aims to explore the generic structure potential (GSP) of a typeof content marketing blog posts –instructional blog posts -in English and Vietnamese. In order to reach this aim, three objectives are set out as below: to explore the generic structure potential of instructional blog posts in English; to explore the generic structure potential of instructional blog posts in Vietnamese; to identify the similarities and differences between the generic structure potential of instructional blog posts in English and Vietnamese
author2 Nguyễn, Thị Minh Tâm
author_facet Nguyễn, Thị Minh Tâm
Kiều, Thị Lệ
format Theses and Dissertations
author Kiều, Thị Lệ
author_sort Kiều, Thị Lệ
title Investigating the generic structure potential of English and Vietnamese blog posts in content marketing in the light of systemic functional linguistics (SFL)
title_short Investigating the generic structure potential of English and Vietnamese blog posts in content marketing in the light of systemic functional linguistics (SFL)
title_full Investigating the generic structure potential of English and Vietnamese blog posts in content marketing in the light of systemic functional linguistics (SFL)
title_fullStr Investigating the generic structure potential of English and Vietnamese blog posts in content marketing in the light of systemic functional linguistics (SFL)
title_full_unstemmed Investigating the generic structure potential of English and Vietnamese blog posts in content marketing in the light of systemic functional linguistics (SFL)
title_sort investigating the generic structure potential of english and vietnamese blog posts in content marketing in the light of systemic functional linguistics (sfl)
publishDate 2020
url http://repository.vnu.edu.vn/handle/VNU_123/89631
_version_ 1680965409191231488