Uncovering the Nature of Information Processing of Men and Women Online: The Comparison of Two Models Using the Think-Aloud Method

This paper compares two models predicting gender differences in information processing to determine if either of the models is more pertinent to goal-oriented Internet searches. The Selectivity Model (Meyers-Levy 1989) proposes that women make more comprehension effort than men whereas the Item-Spec...

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Bibliographic Details
Main Author: Arcand, Manon ; Nantel, Jacques
Format: Journal
Language:English
Published: Journal of Theoretical and Applied Electronic Commerce Research 2020
Subjects:
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/90039
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Institution: Vietnam National University, Hanoi
Language: English