Factors affecting intention to subscribe SVOD in Vietnam
There is a lack of researchapplied UTAUT2 to understand consumer’s intention to subscribe to SVOD. Therefore, this thesis will test UTAUT2 in the SVOD context as empirical evidence contributesto the SVOD studies. The thesisalso teststhe role of Consumer Innovativeness and moderating effect of Media...
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| 語言: | English |
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oai:112.137.131.14:VNU_123-932942020-10-06T07:51:31Z Factors affecting intention to subscribe SVOD in Vietnam Lê, Phú Khánh Motonari, Tanabu Tran, Huy Phuong ĐHQGHN - Trường Đại học Việt Nhật Người tiêu dùng Hành vi người tiêu dùng Quản trị kinh doanh 658 There is a lack of researchapplied UTAUT2 to understand consumer’s intention to subscribe to SVOD. Therefore, this thesis will test UTAUT2 in the SVOD context as empirical evidence contributesto the SVOD studies. The thesisalso teststhe role of Consumer Innovativeness and moderating effect of Media exposure to the UTAUT2 model to expand the approach of Media exposure as moderatorsand contribute to the theory of UTAUT2 Business Administration 2020-09-03T02:15:01Z 2020-09-03T02:15:01Z 2020 Thesis Lê, P. K. (2020). Factors affecting intention to subscribe SVOD in Vietnam. Master’s thesis, Vietnam National University, Hanoi 8340101.01 http://repository.vnu.edu.vn/handle/VNU_123/93294 LE-K en 96 p. application/pdf |
| institution |
Vietnam National University, Hanoi |
| building |
VNU Library & Information Center |
| country |
Vietnam |
| collection |
VNU Digital Repository |
| language |
English |
| topic |
Người tiêu dùng Hành vi người tiêu dùng Quản trị kinh doanh 658 |
| spellingShingle |
Người tiêu dùng Hành vi người tiêu dùng Quản trị kinh doanh 658 Lê, Phú Khánh Factors affecting intention to subscribe SVOD in Vietnam |
| description |
There is a lack of researchapplied UTAUT2 to understand consumer’s intention to subscribe to SVOD. Therefore, this thesis will test UTAUT2 in the SVOD context as empirical evidence contributesto the SVOD studies. The thesisalso teststhe role of Consumer Innovativeness and moderating effect of Media exposure to the UTAUT2 model to expand the approach of Media exposure as moderatorsand contribute to the theory of UTAUT2 |
| author2 |
Motonari, Tanabu |
| author_facet |
Motonari, Tanabu Lê, Phú Khánh |
| format |
Theses and Dissertations |
| author |
Lê, Phú Khánh |
| author_sort |
Lê, Phú Khánh |
| title |
Factors affecting intention to subscribe SVOD in Vietnam |
| title_short |
Factors affecting intention to subscribe SVOD in Vietnam |
| title_full |
Factors affecting intention to subscribe SVOD in Vietnam |
| title_fullStr |
Factors affecting intention to subscribe SVOD in Vietnam |
| title_full_unstemmed |
Factors affecting intention to subscribe SVOD in Vietnam |
| title_sort |
factors affecting intention to subscribe svod in vietnam |
| publishDate |
2020 |
| url |
http://repository.vnu.edu.vn/handle/VNU_123/93294 |
| _version_ |
1680967529831333888 |