Factors affecting intention to subscribe SVOD in Vietnam
There is a lack of researchapplied UTAUT2 to understand consumer’s intention to subscribe to SVOD. Therefore, this thesis will test UTAUT2 in the SVOD context as empirical evidence contributesto the SVOD studies. The thesisalso teststhe role of Consumer Innovativeness and moderating effect of Media...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://repository.vnu.edu.vn/handle/VNU_123/93294 |
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| Institution: | Vietnam National University, Hanoi |
| Language: | English |