Building the Brand development Strategy of VNPT Technology period 2016-2020 and vision 2025 = Xây dựng chiến lược phát triển thương hiệu VNPT-Technology giai đoạn 2016-2020 và tầm nhìn 2025.

In this thesis I would like to introduce VNPT Technology in the process of brand building and development, from which to draw practical lessons and suggest strategic solutions for branding, contributing a small part to the sustainable development of the industry. The thesis defining base on the theo...

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Bibliographic Details
Main Author: Dương, Đức Hạnh
Other Authors: Hoàng, Đình Phi
Format: Theses and Dissertations
Language:English
Published: 2020
Subjects:
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/93359
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Institution: Vietnam National University, Hanoi
Language: English